About

Most people end up lost in conflicting advice, overwhelming garden centres, and plants that die with no explanation why. We wanted a tool that started with the person. That tool did not exist. So we built it.

DearGarden is for everyone who gardens, but does not quite feel like a gardener yet.

BEFORE

AFTER

LYN'S UK GARDEN TRANSFORMATION

THE INSPIRATION FOR DEARGARDEN

WHAT WE BELIEVE

Three things that shape everything we make

Hands tending a garden plant in soft natural light

Gardening should feel joyful, not overwhelming.

Most people want a beautiful garden. They just don't know where to start. We exist to close that gap.

Most people want a beautiful garden. They just don’t know where to start. We exist to close that gap.

Weathered blue gate surrounded by an overgrown flowering garden

Generic advice is part
of the problem.

Books and YouTube cannot account for your specific soil, your sunlight, or your style. One-size-fits-all does not fit anyone's garden.

Books and YouTube cannot account for your specific soil, your sunlight, or your style. One-size-fits-all does not fit anyone’s garden.

A young plant held carefully in two hands

Your garden is as
personal as your home.

DearGarden adapts to your life. Your conditions, your style, your goals. Not the other way round

WHO WE ARE

A small crew with
muddy boots and big plans.

We are a bunch garden lovers, people-first thinkers, and engineers who got tired of watching something joyful feel so unnecessarily hard.

Lyn

The reason DearGarden exists. Spoiled by beautiful gardens her whole life, she was completely unprepared when a renovation left hers as bare soil, and nothing out there could help.

She has spent fifteen years helping brands like Coca-Cola, L’Oréal and Nando’s understand their customers. Since then she has taken DearGarden from idea to launch, designing the plant and care logic at its heart.

Meg

Has confidently planted things in completely the wrong season and considers keeping a monstera alive for a full year one of her greater achievements. In other words, she’s exactly who DearGarden is for.

She has spent her career working out why people buy what they buy, which took her through an INSEAD MBA and on to McKinsey. Now she’s putting that to work leading DearGarden’s strategy and growth.

Ella

Spent seven years at Bloom & Wild, rising from developer to engineering lead. There, she led the teams building the subscription and retention systems that kept customers coming back at scale.

She’s also a keen gardener, which here counts for a lot. At DearGarden, she keeps the architecture honest and makes sure what we build is worth building.

BUILT WITH THE BEST

Shaped with trusted partners

DearGarden is being built alongside specialist product, development, and interface partners who care about craft as much as we do. Helping turn a very human gardening idea into something simple, reliable, and lovely to use.