We built the app
we wished existed
We built the app
we wished existed
DearGarden started with a simple frustration: Gardening is joyful, but getting there has always felt harder than it should.
Most people end up lost in conflicting advice, overwhelming garden centres, and plants that die with no explanation why. We wanted a tool that started with the person. That tool did not exist. So we built it.
DearGarden is for everyone who gardens, but does not quite feel like a gardener yet.
BEFORE
AFTER
LYN'S UK GARDEN TRANSFORMATION
THE INSPIRATION FOR DEARGARDEN
WHAT WE BELIEVE
Three things that shape everything we make
Three things that shape everything we make
Gardening should feel joyful, not overwhelming.
Gardening should feel joyful, not overwhelming.
Gardening should feel joyful, not overwhelming.
Most people want a beautiful garden. They just don't know where to start. We exist to close that gap.
Most people want a beautiful garden. They just don’t know where to start. We exist to close that gap.
Generic advice is part
of the problem.
Generic advice is part
of the problem.
Generic advice is part
of the problem.
Books and YouTube cannot account for your specific soil, your sunlight, or your style. One-size-fits-all does not fit anyone's garden.
Books and YouTube cannot account for your specific soil, your sunlight, or your style. One-size-fits-all does not fit anyone’s garden.
Your garden is as
personal as your home.
Your garden is as
personal as your home.
Your garden is as
personal as your home.
DearGarden adapts to your life. Your conditions, your style, your goals. Not the other way round
DearGarden adapts to your life. Your conditions, your style, your goals. Not the other way round
WHO WE ARE
A small crew with
muddy boots and big plans.
A small crew with
muddy boots and big plans.
We are a small crew of garden lovers, people-first thinkers, and engineers who got tired of watching a hobby this joyful feel so unnecessarily hard.
Lyn
The reason DearGarden exists. Spoiled by beautiful gardens her whole life, she was completely unprepared for the moment a house renovation left hers flattened to bare soil. She needed help, could not find it
After fifteen years of finding ways to bring products to customers in consumer growth and strategy, she knew there was something she could do about it.
The reason DearGarden exists. Spoiled by beautiful gardens her whole life, she was completely unprepared for the moment a house renovation left hers flattened to bare soil. She needed help, could not find it
After fifteen years of finding ways to bring products to customers in consumer growth and strategy, she knew there was something she could do about it.
The reason DearGarden exists. Spoiled by beautiful gardens her whole life, she was completely unprepared for the moment a house renovation left hers flattened to bare soil. She needed help, could not find it
After fifteen years of finding ways to bring products to customers in consumer growth and strategy, she knew there was something she could do about it.
Meg
Confidently planted things in completely the wrong season and considers keeping a monstera alive for a full year one of her greater achievements. This makes her very good at making sure DearGarden is built for real people.
A decade in consumer strategy and insights means she knows exactly who those people are.
Confidently planted things in completely the wrong season and considers keeping a monstera alive for a full year one of her greater achievements. This makes her very good at making sure DearGarden is built for real people.
A decade in consumer strategy and insights means she knows exactly who those people are.
Confidently planted things in completely the wrong season and considers keeping a monstera alive for a full year one of her greater achievements. This makes her very good at making sure DearGarden is built for real people.
A decade in consumer strategy and insights means she knows exactly who those people are.
Ella
Spent years at Bloom & Wild building products that had to work reliably, at scale, for real people with real expectations. She is also a proper gardener, which at DearGarden counts for a lot.
She keeps the architecture honest and makes sure what we build is worth building.
Spent years at Bloom & Wild building products that had to work reliably, at scale, for real people with real expectations. She is also a proper gardener, which at DearGarden counts for a lot.
She keeps the architecture honest and makes sure what we build is worth building.
Spent years at Bloom & Wild building products that had to work reliably, at scale, for real people with real expectations. She is also a proper gardener, which at DearGarden counts for a lot.
She keeps the architecture honest and makes sure what we build is worth building.
BUILT WITH THE BEST
BUILT WITH THE BEST
Shaped with trusted partners
Shaped with trusted partners
Shaped with trusted partners
DearGarden is being built alongside specialist product, development, and interface partners who care about craft as much as we do. Helping turn a very human gardening idea into something simple, reliable, and lovely to use.
DearGarden is being built alongside specialist product, development, and interface partners who care about craft as much as we do. Helping turn a very human gardening idea into something simple, reliable, and lovely to use.
Personalised planning and ongoing guidance for the garden you have and the one you’re growing into.
Grow a garden you love,
one step at a time.
