1. INTRODUCTION Welcome to Dear Garden Ltd’s privacy policy. Dear Garden Ltd respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data when you use our mobile application (“App”) (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.
2. IMPORTANT INFORMATION AND WHO WE ARE
2.1 Purpose of this privacy policy This privacy policy gives you information on how Dear Garden Ltd collects and processes your personal data through your use of our App, including any data you may provide through our App when you purchase a service. Our App is not intended for children and we do not knowingly collect data relating to children. This privacy policy supplements other notices and policies we may provide and is not intended to override them.
2.2 Controller Dear Garden Ltd is the controller responsible for your personal data (referred to as "Dear Garden", "we", "us" or "our"). Our privacy lead oversees questions in relation to this policy. If you have any questions, including requests to exercise your legal rights, please contact us.
2.3 Contact details Full name of legal entity: Dear Garden Ltd Email address: privacy@deargarden.co.uk Postal address: 124 City Road, London, United Kingdom, EC1V 2NX
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.
2.4 Changes to the policy and duty to inform us of changes We keep our privacy policy under regular review. We may change it from time to time and will notify you by in-app push notification and/or email. Please keep us informed if your personal data changes during your relationship with us.
2.5 Third-party links Our App may include links to third-party websites, plug-ins and applications. We do not control these third-party websites and are not responsible for their privacy statements.
3. THE DATA WE COLLECT ABOUT YOU
We may collect, use, store and transfer the following kinds of personal data: Identity Data, Contact Data, Financial Data, Transaction Data, Technical Data, Profile Data, Usage Data, Marketing and Communications Data, Location Data, Social Media Data, Cookies Data, Device Data, Content Data.
We also collect Aggregated Data such as statistical or demographic data for any purpose. We do not collect any Special Categories of Personal Data. If you fail to provide data we need by law or contract, we may not be able to provide you with services.
4. HOW IS YOUR PERSONAL DATA COLLECTED?
We collect data through:
Direct interactions (e.g. creating an account, subscribing to our services, giving feedback)
Monitoring your use of our App and services
Data you consent to share, such as Location Data
Automated technologies such as cookies
Third-party sources like Google Analytics
5. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data where the law allows us to:
To perform a contract with you
Where it is necessary for our legitimate interests (and your rights do not override those)
To comply with a legal obligation
We do not generally rely on consent as a legal basis except for direct marketing.
5.1 Purposes for which we will use your personal data
To permit you to install our App and register you as a new App user Type of data: Identity, Contact, Financial, Device Basis: Performance of a contract; Legitimate interests (delivering our App to you)
To register you as a new customer Type of data: Identity, Contact Basis: Performance of a contract
To process and deliver your services including:
Manage payments, subscriptions, fees and charges
Collect and recover money owed to us Type of data: Identity, Contact, Financial, Transaction, Marketing and Communications Basis: Performance of a contract; Necessary for our legitimate interests (to recover debts due)
To manage our relationship with you which will include:
Notifying you about changes to our terms or privacy policy
Asking you to leave a review or take a survey Type of data: Identity, Contact, Profile, Marketing and Communications Basis: Performance of a contract; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep records updated and study how customers use our services)
To administer and protect our business and App (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Type of data: Identity, Contact, Technical Basis: Necessary for our legitimate interests (for running our business, IT services, network security, fraud prevention); Necessary to comply with a legal obligation
To deliver relevant App content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Type of data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical Basis: Necessary for our legitimate interests (to study how customers use our products/services, develop and grow our business and inform our marketing strategy)
To use data analytics to improve our App, products/services, marketing, customer relationships and experiences Type of data: Technical, Usage Basis: Necessary for our legitimate interests (to define types of customers for our products/services, keep our App updated and relevant, develop our business and inform our marketing strategy)
To make suggestions and recommendations to you about services that may be of interest to you Type of data: Identity, Contact, Technical, Usage, Profile, Marketing and Communications Basis: Necessary for our legitimate interests (to develop our products/services and grow our business)
To provide you with your subscription benefits Type of data: Identity, Contact, Transaction Basis: Performance of a contract
5.2 Marketing We aim to provide you with choices regarding personal data uses for marketing.
5.3 Promotional offers We may use your data to form a view on what we think you may want or need.
5.4 Third-party marketing We will get your express opt-in consent before sharing your personal data with third parties for marketing.
5.5 Opting out You can ask us or third parties to stop sending you marketing messages at any time by emailing privacy@deargarden.co.uk.
5.6 Cookies
Our App and website use cookies and other tracking technologies. Cookies help us distinguish you from other users, provide a good experience and improve our App. We use:
Strictly necessary cookies
Analytical or performance cookies (like Google Analytics _ga cookie, expires after 2 years)
5.7 Technology we use We use AI technology in our App to help provide a personalised service, such as generating designs for your garden. Some cookies may help personalise this experience.
5.8 Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible.
6. DISCLOSURES OF YOUR PERSONAL DATA
We may share your data with suppliers, professional advisers, financiers, auditors, insurers, regulators or law enforcement as required. We require third parties to respect your data and use it only according to our instructions.
7. INTERNATIONAL TRANSFERS
Some providers may process your data outside the UK. We ensure appropriate safeguards are in place, such as standard contractual clauses.
8. DATA SECURITY
We have appropriate security measures including limited access, encryption, and regular audits. We have procedures to deal with any suspected personal data breach.
9. DATA RETENTION
We only retain your personal data for as long as necessary for legal or business purposes. By law we keep customer data for six years for tax purposes. You can ask us to delete your data at any time.
10. YOUR LEGAL RIGHTS
You have rights under data protection law to:
Access, correct, delete or restrict your data
Object to processing
Request the transfer of your data
Withdraw consent where we rely on it
To exercise these rights, email privacy@deargarden.co.uk. No fee is required, unless your request is unfounded or excessive. We may need to verify your identity before responding.
11. GLOSSARY
Legitimate Interest: Our business interest in running and managing our services, balanced against your rights. Performance of Contract: Processing necessary to perform a contract with you. Legal Obligation: Processing necessary to comply with the law.
